SELLER'S AGENT

Selling in Calgary? Get a seller’s agent who focuses on pricing strategy, buyer psychology, and negotiation to maximize outcome and reduce risk.

Seller’s Agent (Calgary & Area)

Selling is not just “listing”—it’s positioning. As your seller’s agent, I represent your interests and manage the strategy that drives showings, creates leverage, and protects you through negotiation and conditions.

What you can expect when I represent you
• Loyalty and action in your best interests (when I represent only you in the transaction)
• Pricing strategy grounded in current comparables and market signals (not guesswork)
• A presentation plan that matches your property and target buyer
• Offer evaluation that looks beyond price (conditions, financing strength, timelines, risk)
• Negotiation and transaction management through to closing

Seller representation agreements
In Alberta, listing services are set out in a written service agreement that documents the services provided, the term, and compensation. This creates clarity and reduces surprises during the listing period and sale. 

My seller process

1. Pricing + positioning: market review, buyer profile, and strategy
2. Preparation: staging guidance, photography plan, and listing narrative
3. Launch + exposure: marketing that drives qualified traffic
4. Negotiation: protect your price and your terms
5. Conditions to close: keep momentum, manage timelines, and reduce fall-through risk

If you’re selling and want a disciplined plan (not a “set it and forget it” listing), call/text 403-618-2017.

Transaction Brokerage (Representing Buyer & Seller) | Alberta Rules Explained | Jayshree Patel
Considering one professional for both sides? Learn what transaction brokerage means in Alberta, what changes, and what options you have.

The role and responsibilities of a buyer's agent and a seller's (listing) agent in a real estate transaction are distinct and crucial. Understanding the difference between the two is essential for anyone buying or selling a property. A buyer's agent is a licensed real estate professional who represents the buyer's interests and is focused on finding the right property and negotiating favorable terms and prices for the buyer. In contrast, a seller's (listing) agent represents the seller and is responsible for marketing and promoting the property to potential buyers, with the goal of selling it at the highest price possible.

It is crucial to keep in mind that real estate agents are bound by law to act in the best interests of their clients. The buyer's agent has a legal obligation to assist and protect the buyer, while the seller's agent has a fiduciary duty to the seller. Hence, it is highly recommended for buyers to work with a buyer's agent, who will exclusively represent their interests and ensure they get the best deal. However, if you prefer to work with a neutral agent, you may opt for one who does not represent either the buyer or the seller, and is solely focused on serving your best interests.

Dual Agent / Transaction Brokerage (Alberta)

Many people use the term “dual agency.” In Alberta, when the same brokerage represents both the buyer and the seller in the same transaction, it is commonly handled as “transaction brokerage” with limited agency responsibilities, and it requires informed written agreement. 

The key point (in plain language)
It is not possible for one real estate professional to fully advocate for the best interests of both a buyer client and a seller client in the same transaction, because their goals inherently conflict. 

So what happens in transaction brokerage?

When both parties consent in writing, the role shifts away from advocacy for one side and toward facilitating the transaction under limited responsibilities, as described in the agreement and RECA guidance. 

How conflicts are handled
A conflict of interest must be disclosed as soon as it arises, and options must be discussed with the parties. 

Your options (often better for clarity)
Depending on brokerage structure and the situation, one common way to reduce conflicts is ensuring each party has their own representative (e.g., separate designated agents where designated agency is used), rather than a single professional attempting to serve both sides. 

If you’re considering transaction brokerage, I’ll explain what changes, what you give up, and what alternatives you have—before you commit. Call/text 403-618-2017.