A REVOLUTION IN REALTY!
2% Realty, #400 909 17 Avenue SW, Calgary, AB T2T 0A4
SELLER'S AGENT
Selling in Calgary? Get a seller’s agent who focuses on pricing strategy, buyer psychology, and negotiation to maximize outcome and reduce risk.
Seller’s Agent (Calgary & Area)
Selling is not just “listing”—it’s positioning. As your seller’s agent, I represent your interests and manage the strategy that drives showings, creates leverage, and protects you through negotiation and conditions.
What you can expect when I represent you
• Loyalty and action in your best interests (when I represent only you in the transaction)
• Pricing strategy grounded in current comparables and market signals (not guesswork)
• A presentation plan that matches your property and target buyer
• Offer evaluation that looks beyond price (conditions, financing strength, timelines, risk)
• Negotiation and transaction management through to closing
Seller representation agreements
In Alberta, listing services are set out in a written service agreement that documents the services provided, the term, and compensation. This creates clarity and reduces surprises during the listing period and sale.
My seller process
- Pricing + positioning: market review, buyer profile, and strategy
- Preparation: staging guidance, photography plan, and listing narrative
- Launch + exposure: marketing that drives qualified traffic
- Negotiation: protect your price and your terms
- Conditions to close: keep momentum, manage timelines, and reduce fall-through risk
If you’re selling and want a disciplined plan (not a “set it and forget it” listing), call/text 403-618-2017.
Who is your best Agent? contact me for a complete review of my true colours as your Seller's Agent